Professional Experience

Hi, I’m Kevin Sears. I am a digital marketer with over two decades of experience. Currently I am a Sr. Digital Travel Products Business Consultant at Southwest Airlines, focused primarily on package vacations. With experience across multiple digital channels and technical practices, I bring a mulit-demisional approach to problem solving while providing human-centric experiences to current and future clients.

Work Experience

Southwest Airlines - 2022 - Present

Southwest Airlines Co., typically referred to as Southwest, is an airline based in the United States and the world's largest low-cost carrier. It is headquartered in Dallas, Texas, and has scheduled service to 121 destinations in the United States and 10 additional countries.

Sr. Business Consultant - Digital Travel Products (2022 - Present)

Edward Jones - 2013 - 2022

Edward Jones is a financial services firm with a focus on service between clients and a personal financial advisor with over 18,000 advisors in The United States and Canada.

Digital Product Manager - Public Websites (2020 - 2022)

I lead the strategic execution, activation, brand representation, innovation, governance, measurement, strategy and performance of Edward Jones’ public facing website and it’s accompanying 18,000 customizable financial advisor profile pages.

Digital Marketing - Location SEO/Website Manager(2018 - 2020)

I led the strategy, innovation, measurement and backend process for all 18,000+ financial advisor websites, the internal tools used by branches to select their custom features and local business listings. During this time I was able to streamline processes around financial advisor websites and the local business listing program resulting in doubling both contacts and branch adoption.

Digital Marketing Project Leader (2013 - 2020)

I was responsible for multiple small-medium scale digital innovation projects and portions of the Edward Jones public websites. My main focus was on digital design, UX, and SEO efforts while also serving as the business area expert for the CMS.

Freelance Film Production - 2012 - 2013

As a freelance production coordinator, I worked with numerous major cable networks on shows like Bizarre Foods, Dance Moms, Welcome to Sweetie Pies, and the 2013 World Series. I filled staffing needs, equipment rentals, secured locations, pulled permits, coordinated daily schedules for talent and crew and was present on set to provide assistance where needed.

Companies I've worked for:

Commercials:
Aero Film
BKWLD
Cannonball
Coolfire Media
H&L Partners
Radical Media

TV:
Fox Sports
Major League Baseball
Coolfire Originals
Highnoon Entertainment
Go Go Luckey
Hud:sun Media
Discovery Channel
Destination America
Oxygen Network
Lifetime Network
OWN
The Travel Channel
The Polyphonic Spree
Good Records
A & E
Tremendous! Entertainment
Pilgrim Studios
MTV

St. Louis Post-Dispatch/STLToday.com - 2010 - 2012

The St. Louis Post-Dispatch is the only daily newspaper in St. Louis, MO and the largest newspaper owned by Lee Enterprises.

Digital Product Manager

I helped stand up an internal digital agency focused on affordable websites and social media management for small businesses. Through partnerships with advertising sales managers, I helped in the sales process as well as designed, built and managed websites and social media for numerous clients.

Emergency Umbrella Records - 2008 - 2010

Emergency Umbrella Records started with a collaborative idea to create a community organization that included 20+ Columbia, MO musicians and bands back in 2001. By early 2003, EU fully morphed into an active collective record label with a smaller group of serious bands that all share the same goals. Although several artists called EU home over the course of 9 years, Sinkane is the most notable artist from the roster. Sinkane went on to work with several big names and labels such as DFA Records and continues to make records and tour the world.

Freelance Production and Marketing Manager

Emergency Umbrella Records was a small independent record label. I managed the production, manufacturing and distribution timelines and processes for all CD, vinyl record and digital releases. Additionally I built an ecommerce site as well as helped with product design and layouts, marketing, college radio promotions and social media management.

Trittenbach Development - 2008 - 2009

Trittenbach Development is a small, family-owned, real estate development and management company that specializes in high-end college housing and healthcare facilities in Columbia, MO. Hired to be their sole marketing employee and helped develop their flagship brand, Brookside Apartments.

Marketing Manager

Trittenbach Development is a local Columbia, MO construction company specializing in multi-unit student housing and healthcare facilities. Their flagship brand is Brookside. I was responsible for all marketing efforts including media buying, commercial video production, creative direction, print and digital designs and social media management.

Education

Oklahoma State University (2003-2008)

Bachelors degree, Business and Architecture

Activities and Societies: School of Architecture Teaching Assistant (2005 - 2006); Music Director and On-Air Personality at KXZY OSU Student Radio (2006 - 2008)

University of Texas at Dallas (2000 - 2003)